Pets Canada is a not-for-profit organization that represents the Canadian pet industry. It provides guidance and resources to pet businesses, promoting animal welfare and responsible pet ownership. Services include advocacy, education, and information dissemination on pet care and industry standards. The target audience is pet-related businesses and professionals. The unique selling proposition is its comprehensive approach to advancing the pet industry through collaboration, education, and advocacy, ensuring ethical and healthy practices across Canada[1][2][3].