PetSure (Australia) is a pet health tech company and leading pet insurance administrator. They provide financial security to nearly half a million pet owners in Australia and New Zealand. Services include underwriting for over 25 companies and innovative payment solutions like GapOnly, which streamlines claims at participating vet clinics. Their target audience is pet owners seeking financial protection for their pets. The unique selling proposition is their dedicated focus on pets and their innovative claims process, making them the first general insurer in Australia solely dedicated to pets[1][3][5].