PFA Pension is Denmark's largest pension company, founded in 1917. It offers pension savings, insurance, health initiatives, and housing solutions to over 1.3 million customers and 6,500 corporate clients. PFA focuses on financial security, health, and sustainable development. Its unique selling proposition is a customer-centric approach, sharing profits with customers through its CustomerCapital model, which provides high returns on savings. PFA's services cater to individuals and businesses, aiming to create a secure financial future while contributing to societal challenges like the green transition and public health initiatives[1][2][3][4].