PhillipCapital India offers a wide range of financial services including brokerage across equities, commodities, and currencies, advisory services, distribution of IPOs, mutual funds, and insurance, research services, and demat services[5]. Their target audience includes retail, corporate, and institutional clients[2]. The unique selling proposition (USP) of PhillipCapital India lies in its professional management, focused portfolio construction, and hassle-free investing processes, particularly through their Portfolio Management Services (PMS)[3]. This approach provides clients with expertly managed portfolios and transparent investment processes.