Phoenix Group is the UK's largest long-term savings and retirement business, managing 290 billion in assets and supporting 12 million customers. It offers a range of pensions, savings, and life insurance products through brands like Standard Life, SunLife, Phoenix Life, and ReAssure[1][2][3]. Their services cater to individuals across all stages of their savings journey, particularly focusing on retirement planning. The unique selling proposition is their scale and ability to provide comprehensive support through a diverse portfolio of trusted brands, ensuring peace of mind for customers[2][3].