Phu Hung Life Insurance is a joint stock life insurer in Vietnam, established in 2013. It offers life insurance services aimed at protecting the financial futures of families and businesses, promoting health, wealth, and happiness. The company targets Vietnamese customers with evolving protection, investment, and retirement needs. Its unique selling proposition is its focus on innovation, efficiency, substance, and simplicity, positioning itself as a trusted advisor for financial advice and services. With a strong legacy of social contribution, Phu Hung Life aims to be the most preferred life insurer in Vietnam[1][2][5].