Pickles Auctions is Australia's leading auctioneer and valuer, specializing in the sale of vehicles, industrial equipment, and general goods. They offer services such as traditional and online auctions, valuations, and asset appraisals[1][2]. Their target audience includes government departments, financial institutions, fleet companies, and individual buyers[2][5]. The unique selling proposition of Pickles Auctions is their extensive range of assets and innovative online auction platforms like PicklesLIVE, which provides convenience and accessibility to a wide range of buyers[1][2].