PIMFA (Personal Investment Management & Financial Advice Association) is the UK's leading trade association for firms providing investment management and financial advice. It serves individuals, families, charities, pension funds, trusts, and companies. PIMFA offers a unified voice for its members, advocating for regulatory and policy changes to maintain the UK as a global financial hub. Services include financial advice, portfolio management, and investment execution. The unique selling proposition is its role in shaping policy and regulatory environments to benefit its members and clients, ensuring optimal financial services delivery. PIMFA manages 1.65 trillion in private savings and employs over 63,000 people[1][3][4].