Pineapple, based in South Africa, offers affordable and comprehensive insurance services primarily for personal assets. They provide car, gadget, and home insurance with a unique model where premiums are pooled within a community to cover claims, with unused funds returned to clients. Their services are fully digital, allowing users to get quotes, purchase policies, and file claims online. The target audience is individual consumers seeking accessible insurance. The unique selling proposition is their community-driven, transparent, and fair pricing model, which ensures clients only pay for what they use, making insurance more affordable and rewarding.