Pinnacle Pet Group is a pan-European pet insurance and healthcare services company. They offer comprehensive pet insurance coverage for dogs, cats, and rabbits across multiple brands and channels in the UK, France, Netherlands, Belgium, and Germany[1][2]. Their target audience is pet owners seeking insurance and related services. The unique selling proposition (USP) is their multi-brand and multi-channel approach, combined with a focus on strengthening the bond between pets and their owners through innovative products and services[1][4].