PitchBook is a leading provider of comprehensive data, research, and insights across global capital markets. Founded in 2007, it offers services including venture capital and private equity data, deals, mergers and acquisitions, market research, and public company information. PitchBook's platform helps clients make informed decisions through actionable intelligence. Its target audience includes financial professionals and firms. The unique selling proposition is its extensive database and dynamic suite of products, allowing for easy competitor comparisons and integration with tools like Excel. PitchBook is part of Morningstar since 2016[1][2][3].