I couldn't find specific information about PL Mortgages from the provided search results. However, based on typical mortgage companies, they likely offer mortgage brokerage services, helping clients find suitable mortgages. Their target audience would be individuals and families seeking home financing. The unique selling proposition (USP) often involves personalized service, competitive rates, and expert advice. Without direct access to their website or LinkedIn page, these details are speculative. For precise information, visiting their website or LinkedIn profile would be necessary.