Plan International Canada is a leading children's charity focused on advancing children's rights and equality for girls. They operate in over 80 countries, offering services like child sponsorship, education, health, protection from violence, youth leadership, and economic empowerment. Their target audience includes children, especially girls, in developing countries. The unique selling proposition is their emphasis on empowering girls as a key strategy to combat global poverty and inequality, supported by their "Because I Am a Girl" initiative and the "All Girls Standing Strong" strategy[1][3][5].