Plan Major is a travel insurance broker specializing in medical insurance plans for Canadians and visitors. They offer a range of group insurance services tailored to different needs, including student accident plans with benefits like death and dismemberment coverage. Their target audience includes students, travelers, and educational institutions. The unique selling proposition of Plan Major lies in its ability to provide customized insurance solutions that cater to specific needs, offering comprehensive coverage options through partnerships with additional insurance providers. This personalized approach helps differentiate them in the insurance market.