Plan Vivo Foundation is a Scottish charity that administers the Plan Vivo Standard, a framework for Payments for Ecosystem Services (PES) aimed at rural smallholders and communities. It supports sustainable land management, focusing on forest carbon projects like reforestation and biodiversity conservation. The foundation helps communities develop and implement their own land management plans, generating certificates that can be sold on environmental markets. Target Audience: Rural communities and smallholders. Unique Selling Proposition: Community-led sustainable land management with a focus on ethical and fair ecosystem services.