Platinum Life is a South African insurance company established in 2002, specializing in life insurance products. They offer services such as whole life cover, accidental disability cover, and cancer insurance, particularly for women. Their business model is referral-based, focusing on personalized service via telephone marketing. The target audience is primarily South Africans seeking customized insurance solutions. The unique selling proposition (USP) is their boutique approach, emphasizing integrity and social responsibility, such as donating to cancer charities and offering a money-back benefit after 20 years[2][3][5].