Platinum Wave Franchising is a consultancy firm specializing in franchising services. They help businesses transition into successful franchises, offering services like feasibility studies, franchise proposition development, operations manuals, recruitment marketing, and international expansion[1][2][3]. Their target audience includes entrepreneurs and franchisors seeking to expand their businesses. The unique selling proposition is their hands-on experience and personalized approach, led by CEO Suzie McCafferty, who has extensive franchising experience[3][5]. Platinum Wave is accredited by the British Franchise Association and has received several industry awards for its services[2][3].