Playful Productions is a leading independent theatre production and general management company in the West End. Founded in 2010 by Matthew Byam Shaw, Nia Janis, and Nick Salmon, they produce and manage high-quality theatrical productions globally. Their services include producing and managing shows like Wicked and Moulin Rouge The Musical. Their target audience is theatre enthusiasts worldwide. The unique selling proposition is their blend of artistic vision with business acumen, ensuring high-quality entertainment while fostering a diverse and inclusive workplace culture[2][4][5].