Plecto is a business performance platform that offers real-time KPI visualization, gamification, and coaching. It integrates with over 100 systems, providing a comprehensive view of business metrics. Plecto's services help companies boost employee performance and create a data-driven culture. The target audience includes sales, marketing, and support teams across various industries. The unique selling proposition is its ability to combine data visualization with gamification and coaching, enhancing team motivation and performance without requiring coding skills[1][3][5].