Plutus, accessible at http://www.plutus.it and http://www.linkedin.com/company/plutus-it, offers a bank-like app that combines centralized fiat and non-custodial crypto services. It provides a debit card that rewards users with up to 9% on everyday purchases, such as groceries, and offers perks at popular brands like Netflix and Spotify[1][4]. The target audience is savvy spenders seeking rewards on their daily expenses. The unique selling proposition is the combination of fiat and crypto services with lucrative rewards on spending, making it appealing to those who want to earn back while spending[4].