PMA Assurances, now part of Ellipse Assurances, is a leading insurance brokerage in Quebec, offering a range of property-casualty insurance and financial services. They serve both personal and commercial clients, providing risk management and financial solutions. Their target audience includes individuals and businesses across Quebec. The unique selling proposition is their strong local presence combined with international capabilities, offering a personalized and reassuring insurance experience. Ellipse Assurances is the second-largest general insurance distributor in Quebec, with a focus on relationship-driven services tailored to customer needs[1][2][4].