Point Alliance is a Toronto-based company founded in 2002, specializing in Microsoft solutions. They offer cutting-edge technology services to support business growth. Their services likely include IT consulting, software implementation, and digital transformation strategies. The target audience appears to be businesses seeking to enhance their operations through Microsoft technologies. The unique selling proposition (USP) of Point Alliance is its long-standing partnership with Microsoft, providing trusted and experienced solutions for over two decades, which sets them apart in the IT consulting market.