The Police Association of New South Wales (PANSW) is an industrial association representing over 99% of NSW's sworn police officers. It advocates for employment rights, safety, and welfare of its members. Services include legal support, injury recovery assistance, and career transition guidance. The target audience is current and former NSW police officers. The unique selling proposition is its comprehensive advocacy and support for police officers' rights and well-being, making it a crucial voice in NSW policing policies[1][2].