Policy Expert is a UK-based home and motor insurance provider, launched in 2011. They offer clear, fair, and value-driven insurance services, leveraging innovative technology and customer feedback. Their target audience includes individuals seeking home and car insurance across the UK. Unique Selling Proposition (USP): Policy Expert prioritizes customer needs, offering jargon-free policies, online claims processes, and UK-based customer service, making insurance more accessible and user-friendly[1][3]. They are rated highly for customer satisfaction and have over 1.5 million customers[1][3].