Policybazaar.com is an Indian insurance aggregator and fintech company that provides a platform for users to compare and purchase insurance policies from over 40 major insurers. Services include insurance comparison, policy sales, and claims assistance. The target audience is individuals and businesses seeking insurance solutions. The unique selling proposition is its unbiased advice and stress-free claims process, offering transparency and convenience in insurance selection. Policybazaar is regulated by IRDAI, ensuring reliability and trust among its over 9 million customers.