Polska Izba Ubezpieczen (PIU) is a statutory self-governing organization representing all insurance companies in Poland since 1990. It supports lawmakers in shaping insurance legislation and promotes good market practices. PIU collaborates with various institutions, including the Financial Supervision Authority (KNF), to enhance the insurance sector. The organization aims to increase insurance awareness among the public and improve the quality of the Polish insurance market. Its unique selling proposition is its role as a unified voice for the insurance industry, providing expert opinions and promoting sector development. The target audience includes insurance companies and regulatory bodies.