Polvo Lab is a company based in Sao Paulo, Brazil, with a website at http://www.polvolab.co and a LinkedIn presence at http://www.linkedin.com/company/polvo-lab. However, specific details about their services, target audience, and unique selling proposition (USP) are not readily available from the provided information. Typically, companies like Polvo Lab might focus on innovative technologies or services, but without more data, it's challenging to determine their exact offerings or USP. Their LinkedIn page could offer more insights into their business activities and target market.