Pon is a Dutch family-owned multinational company focused on mobility and agriculture, operating across 34 countries. It offers services in three main sectors: Automotive (vehicle distribution and leasing), Pon.Bike (bicycle manufacturing and leasing), and Equipment & Power Systems (industrial machinery). Pon targets consumers and businesses seeking sustainable mobility solutions. Its unique selling proposition is a commitment to innovation and sustainability, aiming to enhance quality of life while reducing environmental impact. This is encapsulated in their mission: "We move you to a better world."