Pontos Group is a Finnish family-owned private equity and real estate investment company based in Helsinki. They focus on sustainable investments in Finland, the Baltic States, and Portugal, targeting real estate, growth companies, and private equity funds[1][3]. Their approach emphasizes long-term ownership and sustainable growth, appealing to businesses seeking stable partnerships[2]. The unique selling proposition is their flexible investment approach, allowing them to act as minor or major shareholders, and their commitment to socially, ecologically, and financially sustainable practices[1][2]. Their target audience includes businesses and projects aligned with these sustainable goals.