Pool Re is a mutual reinsurer established in 1993 by the UK insurance industry and government to provide terrorism insurance for commercial properties. It offers comprehensive cover, including chemical, biological, radiological, nuclear (CBRN) attacks and cyber-terrorism. Pool Re's services include reinsurance, risk management, and threat analysis, supporting over 150 insurers and protecting 2 trillion in assets. Its target audience is businesses across various sectors in Great Britain. The unique selling proposition is its government-backed guarantee and expertise in terrorism risk financing, ensuring affordable and comprehensive coverage for risks that traditional markets often cannot cover[1][3].