POP Bank Group (POP Pankki) is a Finnish financial group offering retail banking services to private customers and small to medium-sized companies. They provide a range of services including consumer credits, payment transactions, and mortgage-backed funding through subsidiaries like Bonum Bank Plc and POP Mortgage Bank Plc. Their target audience includes individuals and businesses, particularly in rural areas. The unique selling proposition is their strong local presence with about 70 branches across Finland, emphasizing customer orientation and security in digital services. This local focus combined with a commitment to security and customer safety sets them apart.