Poplar HARCA is a London-based housing association managing about 9,000 homes in East London. It offers housing, money, and debt advice services to local residents. The association focuses on community regeneration, improving infrastructure, services, and residents' well-being. Its unique selling proposition is its community-led approach, empowering residents through initiatives like the Youth Empowerment Board and neighborhood centers. The target audience is primarily local residents in Poplar and surrounding areas. Poplar HARCA is recognized for its innovative projects and community engagement, making it a leader in social housing and regeneration efforts[2][5].