PostFinance is a Swiss retail bank and subsidiary of Swiss Post, offering services in payments, savings, investments, pensions, and digital investments. It targets both retail and business clients, providing online banking through its app and partnerships with other financial institutions for financing solutions. PostFinance's unique selling proposition lies in its extensive network and integration with Swiss Post, allowing for convenient financial services across the country. Additionally, it has recently expanded into cryptocurrencies, enhancing its appeal to tech-savvy customers. Its focus on innovation and digitization further sets it apart in the Swiss financial sector.