Power Corporation of Canada is a diversified international management and holding company focusing on financial services in North America, Europe, and Asia. It offers life insurance, reinsurance, retirement, investment management, and wealth management services through subsidiaries like Great-West Lifeco and IGM Financial[2][3]. The target audience includes individuals, businesses, and institutions seeking financial security and investment opportunities. The unique selling proposition is its strategic focus on sustainable shareholder value creation through diversified long-term investments and a strong presence in the global financial services sector[1][2].