Power2SME is India's first 'Buying Club' for SMEs, founded in 2012. It offers raw material procurement at competitive prices and access to finance, enhancing SME productivity and profitability. Services include raw material aggregation, bill finance facilities, and an MRO marketplace called SMEshops. The target audience is small and medium enterprises in the manufacturing sector. The unique selling proposition is its ability to reduce purchase costs and improve access to financing, creating a level playing field for SMEs in the market[1][2][3].