Praetura Group is a UK-based financial services company providing alternative equity and debt funding solutions to SMEs. Their services include equity funding through Praetura Ventures, asset-based lending via Praetura Commercial Finance, and invoice finance through Praetura Invoice Finance. Their target audience is small to medium-sized enterprises across the UK. The unique selling proposition is their "More Than Money" ethos, offering support beyond financial transactions by investing in people and processes to deliver meaningful returns and a unique investor experience. This approach emphasizes transparency, communication, and a commitment to creating value beyond financial transactions.