Preqin is a London-based investment data company providing financial data and insights on alternative assets, including private equity, venture capital, hedge funds, private debt, real estate, infrastructure, natural resources, and secondaries[1][4]. Their services include data analytics and research tools for investment in these sectors[2][4]. The target audience includes investors, fund managers, and financial institutions. Preqin's unique selling proposition is its comprehensive and detailed data on alternative assets, supporting informed investment decisions[1][4]. Recently acquired by BlackRock, Preqin aims to integrate its data with Aladdin for enhanced financial solutions[1].