Presbyterian Healthcare Services (PHS) is a not-for-profit integrated healthcare system founded in 1908, serving one in three New Mexicans. It offers a statewide health plan, nine hospitals, and a multi-specialty medical group with over 950 providers. Services include Home Healthcare, Palliative Care, Hospice, Hospital at Home, Advance Care Planning, and Complete Care for patients with serious illnesses. The target audience includes Medicare Advantage and Medicaid beneficiaries. The unique selling proposition is its integrated payer-provider model, aligning incentives to improve care delivery and reduce costs, with a focus on comprehensive home-based care solutions[1][3][5].