Preservation Buffalo Niagara (PBN) is a full-service preservation organization dedicated to protecting and promoting Western New York's architectural legacy. Services include advocacy, education, and community engagement, along with annual Preservation Awards to recognize outstanding preservation projects. Target Audience includes local communities, businesses, and individuals interested in historic preservation. Unique Selling Proposition (USP): PBN empowers communities to value and invest in their historic places, fostering a culturally rich and sustainable environment by reforming traditional preservation practices to be more inclusive and equitable[1][2][3].