Prime Bank PLC is a leading commercial bank in Bangladesh, established in 1995. It offers services in corporate, consumer, MSME, and sustainable banking, with a strong focus on digital banking and innovative products like "Neera" for women's financial empowerment[1][2]. The bank targets a wide audience, including individuals and businesses, with a mission to provide efficient and customer-focused services[2]. Its unique selling proposition lies in its commitment to digital innovation, customer satisfaction, and corporate governance, earning it recognition as the "Best Bank in Bangladesh" and "Best Digital Bank" in 2020[2].