Prime Capital, as accessed from http://www.primecapital.com, specializes in providing fast and simple mortgage products to self-employed clients through brokers. They offer flexible loans from $250,000 to $10 million with quick approvals and settlements. Their unique selling proposition is speed and flexibility, leveraging AI technology for efficient loan processing. The target audience is Australian SMEs and self-employed individuals seeking specialized mortgage solutions. In contrast, other entities like Prime Capital AG focus on alternative investments, and Prime Capital Investment Advisors offer wealth management services. Each Prime Capital entity has distinct services and target markets.