Prime Capital Retirement is a division of Prime Capital Financial, a company that provides comprehensive financial services including retirement plan advisory services and participant education. Prime Capital Financial, formerly known as Prime Capital Investment Advisors, underwent a rebranding in 2024 to reflect its broader range of services beyond investment advisement[2][3][5]. Background and Services: - Prime Capital Financial offers a client-centric approach to financial planning, wealth management, and retirement services across the United States with 70 locations[2][3]. - Prime Capital Retirement, previously known as Qualified Plan Advisors (QPA), specializes in designing retirement plans and providing advisory services to organizations. QPA was a well-established brand in the retirement plan consulting space before being rebranded under Prime Capital Financial[4][5]. Rebranding and Expansion: The rebranding effort aims to unify Prime Capital's various services under a cohesive brand identity, emphasizing its capabilities in financial planning, managed accounts, tax planning, estate planning, and risk management[3][5]. This change reflects the company's growth and expansion into a more comprehensive financial services provider.