Prime Focus Technologies (PFT) is a leading provider of AI-led technology and media services for the content creation and distribution sectors. Founded in 2008 and based in Mumbai, India, PFT offers a suite of products and services that include content management, localization, quality control, restoration, and digital packaging delivery. These solutions are designed to automate and streamline the content supply chain for content owners, distributors, sports teams, leagues, and other entities[1][3]. ### Key Products and Services - CLEAR: PFT's flagship product is an Enterprise Resource Planning (ERP) software for the Media & Entertainment (M&E) industry. It is a cloud-native media asset management (MAM) platform that automates the content supply chain, managing localization and fulfillment[3][4]. - CLEAR AI: An AI and machine learning platform built exclusively for solving specific media and entertainment challenges in content management, creation, and monetization[4]. ### Recent Developments In July 2024, Prime Focus Technologies was acquired by DNEG, a world-leading visual entertainment services company. This acquisition aims to enhance DNEG's status as an end-to-end solutions provider by integrating PFT's media workflow and automation software suite into its offerings[1][4]. ### Partnerships and Collaborations PFT has expanded its strategic relationship with IMAX to leverage IMAX's streaming technology products for PFT's customers, enhancing the reach of their technologies across key markets[2]. ### Client Base PFT works with major companies like Walt Disney-owned Star TV, Channel 4, ITV, Sinclair Broadcast Group, A&E Networks, Warner Media, PBS, CBS Television Studios, and more[2][3].