Principal Asset Management is the global investment solutions business of Principal Financial Group, managing over $553 billion in assets. It offers a wide range of investment solutions across public and private markets, including model portfolios and direct lending. The company serves over 800 institutional, retirement, retail, and high net worth investors across more than 80 markets. Its unique selling proposition is combining local insights with global perspectives to deliver tailored investment strategies. Principal Asset Management's target audience includes diverse investors seeking holistic financial solutions, with a focus on long-term investment outcomes and client relationships.