Principles for Responsible Investment (PRI) is a global network promoting environmental, social, and governance (ESG) factors in investment decisions. It supports over 4,900 financial institutions in incorporating ESG into their practices through six voluntary principles. Services include guidance on ESG integration, active ownership, and reporting. The target audience is institutional investors and asset managers. The unique selling proposition is its role as the world's leading proponent of responsible investment, enhancing returns and managing risks while fostering a sustainable financial system[1][2][3].