Priority Technology Holdings, Inc. is a fintech company providing integrated payments and banking solutions. They offer unified commerce platforms that enable clients to collect, store, lend, and send money, optimizing cash flow and working capital for businesses. Their target audience includes small to medium-sized businesses (SMBs), B2B, and enterprise clients. The unique selling proposition is their purpose-built technology that simplifies complex payments and embedded finance processes, allowing partners to focus on core business objectives. They process $125 billion in annual transactions and manage over $1 billion in deposits[2][3].