Priority Health is a nonprofit health benefits company in Michigan, serving over one million members. They offer a range of health plans, including Medicare and Medicaid, focusing on quality, customer service, and innovation. Their services include provider networks, cost estimation tools, and wellness programs. The target audience includes employer groups and individuals. The unique selling proposition is their commitment to making health care simple, affordable, equitable, and exceptional, with a focus on community engagement and social determinants of health initiatives[1][2][3].