Privatbank IHAG Zurich is a Swiss private bank established in 1949, specializing in asset management and wealth services. It offers portfolio management, lending (including Lombard loans and mortgages), trading, and pension planning. The bank targets wealthy individuals and families, providing personalized investment strategies and financial solutions. Its unique selling proposition is a long-standing tradition of entrepreneurship and a focus on building trust through exceptional, personalized service. However, it is currently winding down operations after selling its client book to Vontobel[1][2][3].