PriyoShop is a B2B marketplace based in Dhaka, Bangladesh, that empowers Micro, Small, and Medium Enterprises (MSMEs) by connecting them directly to suppliers, thereby fixing the fragmented supply chain with embedded finance solutions[3][4]. They offer a full-stack platform providing digitalization, sales boosting, time-saving, and price transparency services[4]. Their target audience is MSMEs and brands across Bangladesh[3]. The unique selling proposition (USP) is their ability to simplify the supply chain and provide financial transparency, enabling sustainable business growth for small retailers[3][4].