Proactive Solutions (http://www.proactive-solutions.co.uk) specializes in B2B PR and marketing, particularly in the foodservice industry. They offer tailored PR campaigns, leveraging strong media relationships to maximize results. Their services include campaign planning, implementation, and evaluation. The target audience is businesses within the foodservice sector. The unique selling proposition is their proactive approach combined with deep industry expertise, allowing them to deliver effective, value-driven marketing solutions that align with clients' commercial objectives. This personalized approach sets them apart in the competitive foodservice PR landscape.